Practical intelligence for a harder hiring world

Better decisions for real hiring work.

Groundwork investigates what's really happening in talent, workforce and recruitment, then gives you the evidence, context and tools to move forward.

GROUNDWORKFIELD EDITION NO. 01

The New
Hiring
Math

The numbers changed.
The hiring reports did not.

DATA / REAL-WORLD INSIGHTS / PRACTICAL TOOLS
Same numbers.
Different story.
Let's get to the real one.
01Real research

Not recycled takes.

02Practical tools

Built for your work.

03Independent perspective

No vendor agenda.

04A connected view

People. Systems. Outcomes.

Technology & Data

AI Can Improve Hiring Quality. It Can Also Industrialize a Bad Decision.

AI can help teams find patterns, reduce administrative work and make review more consistent. It cannot rescue an unclear job, weak evidence or an ungoverned selection process.

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Quality & Conversion

What Employers Are Measuring Incorrectly in Hiring

Many hiring metrics are not wrong because the math is bad. They are wrong because the metric is being asked to prove something it cannot prove.

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Application Integrity

Why Application Volume Can No Longer Stand In for Candidate Demand

A growing applicant count can reflect genuine interest, automated submissions, duplicates, low-intent behavior or broken attribution. Employers need a better denominator.

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GROUNDWORKFIELD EDITIONResearch you can actually use.
GROUNDWORKFIELD EDITION NO. 01

The New
Hiring Math

The numbers changed.
The hiring reports did not.

Featured research

The New Hiring Math

A research edition on what the numbers miss, what hiring activity is really costing you, and how to make better decisions with the evidence you already have.

25 pagesResearch edition
InteractiveCalculator + decision test
FreeWith Groundwork subscription
Tools for the work

Stop guessing.
Start with better inputs.

Free and premium tools to help you evaluate, plan and make the case for change.

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Latest from Groundwork

Useful work, not content for content's sake.

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Vendors & Partnerships

How scope gaps become invisible service labor

When systems and promises do not line up, responsible people keep the work moving. Their effort can hide the real operating failure.

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Spend & ROI

The Cost per Application Is $12. The Cost per Usable Candidate Is Not.

A practical model for exposing the difference between inexpensive application volume and actual recruiting value.

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Spend & ROI

When the Media Platform, ATS and Recruiter Tell Three Different Stories

Conflicting hiring reports usually reflect different event definitions, system boundaries or timing, not one simple bad number.

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Application Integrity

Fake Applications Are Not One Problem. Employers Need to Know Which One They Have.

A suspicious application can come from identity fraud, automation, weak intent, duplicate records or a broken integration. The response depends on identifying the mechanism before assigning blame.

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Application Integrity

The Candidate Is Real. The Application Still May Not Mean What You Think.

A real person can still produce a low-intent, duplicated, misclassified or system-created application. Authenticity and intent are not the same question, and treating them as one creates bad hiring decisions.

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